Wednesday, February 17, 2010

Social Media

I'm writing an article on social media and social networking for the 2010 issue of Creative Jewelry. What a vast topic this is! I've just read The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott. My interest is in how jewelry designers can market themselves and their art online. I'll be interviewing the following designers: Lorelei Eurto, Heather Powers, Ronna Sarvas Weltman, and Leslie Rogalski. Stay tuned for more info!